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Mortgage Marketing Animals

Mortgage Marketing Animals

Loan Officer Agent Marketing: Why Most Agents Won’t Send You Referrals (And What to Do Instead)

ByCarl White & Jim Reed February 23, 2026February 23, 2026

Check out the latest production chart from NAR and something becomes immediately clear: Most Real Estate Agents aren’t doing many deals. And yet… Over the weekend, Jim…

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Mortgage Marketing Animals

The Loan Officer Agent Referral Strategy That Turns 40 Real Estate Agents Into Predictable Closings

ByCarl White & Jim Reed February 16, 2026February 16, 2026

This past Thursday, inside our private members-only class, Jim and I walked through a smarter way to go deeper with the right Real Estate Agents and quietly…

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Mortgage Marketing Animals

Loan Officer Relationship Marketing: Using the 5 Love Languages to Get More Referrals

ByCarl White & Jim Reed February 13, 2026February 13, 2026

There’s a great book called The 5 Love Languages. It explains how different people experience feeling valued. Some people need Words of Affirmation.Some need Physical Touch.Others need…

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105 Loan Officer Referral Questions That Turn Conversations Into Closings

ByCarl White & Jim Reed February 6, 2026February 6, 2026

What if one simple change could dramatically increase your referrals, strengthen your agent relationships, and position you as a leader in your market? Not more scripts.Not more…

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Loan Officer Coaching | Mortgage Coaching | Mortgage Marketing Animals

The Loan Officer Referral Tracking System That Turns Activity Into Closings

ByCarl White & Jim Reed January 26, 2026January 26, 2026

Most loan officers are busy. Calls get made.Notes get sent.Conversations happen. On paper, it looks productive. But here’s the real question: Is your activity actually turning into…

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Loan Officer Coaching | Mortgage Coaching | Mortgage Marketing Animals | Mortgage Mentors

Two Veteran Mortgage Branch Managers Challenge Each Other to a Duel

ByCarl White & Jim Reed Mortgage Marketing Animals May 11, 2023May 11, 2023

Two experienced mortgage branch managers ask and answer questions about becoming a successful loan officer.

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Loan Officer Coaching | Mortgage Coaching | Mortgage Marketing Animals | Mortgage Mentors

How He Made $100,000 More This Year

ByCarl White & Jim Reed Mortgage Marketing Animals April 18, 2023April 18, 2023

How would you like to make an additional $100k in personal W2 income? That’s exactly what Taylor Briggs from Chesapeake, Virginia has done over the past two…

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Loan Officer Coaching | Mortgage Coaching | Mortgage Marketing Animals | Mortgage Mentors

Masterminding with a Mastermind

ByCarl White & Jim Reed Mortgage Marketing Animals April 11, 2023October 15, 2024

One of my favorite ways to get new, creative ideas flowing for my mortgage business is to brainstorm with a genius. Mr. Ralph Watkins, my dear friend…

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Loan Officer Coaching | Mortgage Coaching | Mortgage Marketing Animals | Mortgage Mentors

How to Do a VA Home Buyer Event

ByCarl White & Jim Reed Mortgage Marketing Animals April 4, 2023October 15, 2024

One of the keys to success in the mortgage industry is having the ability to think of ideas outside the box—and then implement them. My friend Sarah…

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Loan Officer Coaching | Mortgage Coaching | Mortgage Marketing Animals | Mortgage Mentors

How to Get Back to Your 2021 Production

ByCarl White & Jim Reed Mortgage Marketing Animals March 28, 2023October 15, 2024

Just because the mortgage market isn’t what it used to be doesn’t mean you can’t have great success as a loan officer right now. I sat down…

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