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Author: Carl White & Jim Reed

Mortgage Marketing Animals

The 5 Levels Every Loan Officer Should Know

ByCarl White & Jim Reed September 28, 2026September 28, 2026

Being known as the loan officer who can solve the weird deals sounds like a great position to be in. You’re the person a Real Estate Agent…

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Mortgage Coaching | Mortgage Marketing Animals

Stop Trying 10 Strategies at Once

ByCarl White & Jim Reed September 23, 2026September 23, 2026

Loan Officer Lead Generation: Stop Trying 10 Strategies at Once I’ve never really wanted somebody to give me the top 10 ways to do something. Just tell…

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Mortgage Marketing Animals

Why 17,000 Followers Didn’t Create a Pipeline

ByCarl White & Jim Reed September 16, 2026September 16, 2026

More than 17,000 followers. Two real mortgage files from that attention in a year and a half. A loan officer named Jeremy Scott recently shared those numbers…

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Mortgage Marketing Animals

If You Want Different Results, Change the Activity

ByCarl White & Jim Reed September 8, 2026September 8, 2026

A friend of mine told me a story years ago about a coworker who came into the lunchroom every day carrying a brown paper bag. Every day,…

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Mortgage Marketing Animals

What the Right Coaching Program Should Include

ByCarl White & Jim Reed September 3, 2026September 3, 2026

There are a lot of mortgage coaching programs out there. And if you are a loan officer looking for help growing your business, it can be difficult…

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Mortgage Marketing Animals

Your Next Closing May Already Know You

ByCarl White & Jim Reed September 2, 2026September 2, 2026

Loan Officer Relationship Marketing: Your Next Closing May Already Know You I recently attended an event where I saw a chart showing some of the most common…

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Mortgage Marketing Animals

Act Like the Producer You Want to Become

ByCarl White & Jim Reed August 25, 2026August 25, 2026

I just got back from my morning bicycle ride, and for almost the entire two hours I found myself thinking about one idea: Act like the person…

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Mortgage Coaching | Mortgage Marketing Animals

Why 10 Strong Agent Relationships Can Change Your Business

ByCarl White & Jim Reed August 18, 2026August 18, 2026

A lot of loan officers assume they need hundreds of Real Estate Agents sending them business. More contacts. More names in the CRM. More networking events. More…

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Mortgage Marketing Animals

How One Focused Day Can Restart Your Pipeline

ByCarl White & Jim Reed August 13, 2026August 13, 2026

Summer has a funny way of sneaking up on a loan officer. Nobody wakes up one morning and decides: “You know what? I think I’ll stop building…

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Mortgage Marketing Animals

The Key to Growing Without More Chaos

ByCarl White & Jim Reed August 7, 2026

There is a point in a loan officer’s business where more production stops feeling like a win. You worked hard to get here. You built relationships. You…

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