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Mortgage Marketing Animals

Act Like the Producer You Want to Become

ByCarl White & Jim Reed August 25, 2026August 25, 2026

I just got back from my morning bicycle ride, and for almost the entire two hours I found myself thinking about one idea: Act like the person…

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Mortgage Marketing Animals

How One Focused Day Can Restart Your Pipeline

ByCarl White & Jim Reed August 13, 2026August 13, 2026

Summer has a funny way of sneaking up on a loan officer. Nobody wakes up one morning and decides: “You know what? I think I’ll stop building…

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Mortgage Marketing Animals

Find the Bottleneck Before You Work Harder

ByCarl White & Jim Reed July 30, 2026July 30, 2026

There is a piece of advice loan officers hear all the time: “You just need to do more.” Make more calls. Talk to more agents. Send more…

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Mortgage Marketing Animals

Mortgage Sales Coaching: Why Great Scripts Still Matter

ByCarl White & Jim Reed June 11, 2026June 11, 2026

Every now and then I’ll hear a loan officer say: “Carl, I don’t like scripts.” And I get it. Nobody wants to sound robotic. Nobody wants to…

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Mortgage Coaching | Mortgage Marketing Animals

Loan Officer Scripting: Why Practice Leads to More Closings

ByCarl White & Jim Reed March 23, 2026March 23, 2026

Every Monday, Meg and Jennifer run a members-only session called Dialed In. It’s simple. This past Monday, Meg asked a question that I love: “How about some…

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