How to Handle Rate Shoppers As a Loan Officer
All loan officers get shopped sometimes. Borrowers are trained to call around and ask about rates. Those are just the facts. And you know what? It’s okay….
How Loan Officers Can Partner With the Right Agents
What if a loan officer is calling agents, using scripts, meeting them for coffee, and following up, but they’re not getting anywhere? What’s the number one reason…
How Loan Officers Can Ramp Up Their Business This Year
My friend Cindy Ertman is a self-proclaimed Beach Girl located in Manhattan Beach, California. She’s been in the mortgage industry for 32 years, and I sat down…
Don’t Wait For Your Pants
Some time ago I was chatting with a guy who wanted to pick my brain for loan officer tips. “What’s the biggest reason loan officers fail to…
A Bridge To Somewhere
The key to developing a successful mortgage-marketing strategy is to follow it through to completion Think of success as something over there, across a fast-moving river. That…
Loan Officers: Avoid Distractions In Your Mortgage Business
Distractions, shiny whistles, creative avoidance. Whatever you choose to call it, I’m pretty sure all of the loan officers I know are prone to it. Actually, I’m…
How Loan Officers Can Stay on Top of Incoming Phone Calls
How Loan Officers Can Stay on Top of Incoming Phone Calls Early in your career as a loan officer, your biggest challenge is getting the phone to…
How to Close More Loans with ONE Simple Tool You Already Own
There’s not some big secret way to make more money as a loan officer. We already have everything we need. We know what works. We just don’t…
How to Be a Successful Loan Officer In Just Four Days a Week
A while back, I was hanging out with some fellow loan officers. As we chatted, we realized we shared some great strategies in common. We took the…
The 4 Processes Every Loan Officer Should Master
What exactly does a Loan Officer do? Put simply, a Loan Officer’s job is to make the phone ring. As successful Loan Officers, we bring in the…