Loan Officer Productivity: The 3 Areas That Control Your Closings
Most loan officers aren’t short on effort. They’re short on focus. They’re juggling three “balls” in their business… …and when one starts slipping, they don’t fix it….
Loan Officer Business Strategy: The 3 Bottlenecks That Impact Closings
Most loan officers aren’t short on effort. They’re short on focus. They’re working hard.Making calls.Following up.Trying to juggle everything. But when one critical area starts slipping… They…
Loan Officer Follow Up: Why “Not Wanting to Bother Them” Is Costing You Closings
A lot of loan officers have a solid number of pre-approved “lookers” sitting in their pipeline. They know they should follow up. They know they’ll close more…
Mortgage Pipeline: How to Turn Pre-Approvals Into Contracts
Quick question: How many pre-approvals do you have right now that are “technically approved”… …but just sitting there? No offer written.No contract.No momentum. And it’s not because…
Loan Officer Leads: The Simple Math Behind 5 to 10 Closings a Month
If you want to close 5 loans a month, you don’t need a new market. You don’t need rates to drop. And you don’t need to work…
Loan Officer Prospecting: Why Your “Problem” Is Just a Symptom
Every now and then, I’ll ask a loan officer a simple question: “What’s your biggest problem right now?” Most of the time, the answer sounds like this:…
Loan Officer Scripting: Why Practice Leads to More Closings
Every Monday, Meg and Jennifer run a members-only session called Dialed In. It’s simple. This past Monday, Meg asked a question that I love: “How about some…
Loan Officer Accountability: The Simple Weekly Habit That Changes Results
Years ago, my wealth coach shared something with me that, at first, I thought had nothing to do with wealth. But it turned out to be one…
Loan Officer Productivity: Why the Basics Close More Loans
I want to kick off this blog post with a quick win that highlights something we talk about constantly with loan officers: productivity. One of our newest…
Loan Officer Production Goals: Why “Realistic” Is Holding You Back
I hate the R word. Not rates.Not renters. The one I’m talking about is “realistic.” Because I hear it constantly when I talk with loan officers about…