Ride the Waves: Why Loan Officers Need to Keep Prospecting Through the Ups and Downs
Let’s be honest — the mortgage industry has been anything but predictable this year.
Rates shift. Demand stalls. Then, just when you think it’s slowing down for good… a wave of business rolls through.
That’s the reality we’re in right now — and the loan officers who win aren’t the ones trying to time the market. They’re the ones staying ready.