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A Day in the Life of a Loan Officer Superstar

It’s the question of the hour: “How do you get everything accomplished in your day?”  A lot of loan officers are stressed and overworked, and they know there’s got to be an easier way. And they’re right. At the Mortgage Marketing Animals, we get asked this question just about every single day: How can I…

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It’s Never Too Late to Start a New Career In the Mortgage Business

Not everyone starts out in the mortgage business as a 22-year-old kid fresh out of college. Some people start a new career in their mid-fifties, like my friend, Joan DeMarco. Joan just happens to be the mother of my dear friend, Mike Cardascia, one of the leaders in the Loan Officer Breakfast Club.  Joan is…

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A Beyond Brilliant Idea This Loan Officer Put Into Action

I’ve been in the mortgage industry for a long time, and I’ve heard a lot of great ideas. Heck, I’ve come up with a lot of great ideas myself. But this great idea I heard recently?  I think it might have made it into the Top 5 Best Ideas I’ve Ever Heard In My Life….

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A Day in the Life of a Loan Officer Superstar

It’s the question of the hour: “How do you get everything accomplished in your day?”  A lot of loan officers are stressed and overworked, and they know there’s got to be an easier way. And they’re right. At the Mortgage Marketing Animals, we get asked this question just about every single day: How can I…

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4 Reasons to Limit the Number of Deals Your Loan Processor Handles Each Month

There’s a common misconception out there among loan officers that whoever has the processor that can handle the most loans is the winner. But I’ve been around long enough to know that the opposite is true. If your processor is closing more than 20 loans a month, you’re actually losing big. I know it sounds…

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How Loan Officers Can Lead with Purpose

As loan officers who are also leaders, we don’t just want to lead for the sake of leading. Our ultimate goal should be to lead with purpose. My friend, Kevin Glassby, is the perfect example of someone who leads with great purpose—and helps others do the same. Kevin is a dear friend of mine who…

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6 Things This Branch Manager Does to Attract Real Producers

Let’s say you’re a branch manager with a great system. You’ve got the bandwidth to hire help, and you want to bring on another loan officer to increase business. How do you do this? How do you find the talent? How do you attract high-producing loan officers to come work with you? There’s More Than…

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How to Turn Your Leads Into Conversions

More leads! More leads! More leads! The mantra in the mortgage industry seems to be: more leads solve all problems. That doesn’t sound too bad. What’s wrong with getting more leads? First, when I talk to people and ask them what they need help with, about 50% say, “I need more leads,” and about 50%…

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Don’t sit on the sidelines. It’s game time.

Welcome to Loan Officer Breakfast Club, the most popular zoom meeting for loan officers that has ever transpired! Hang out with Frank Garay, Carl White, Steve Kyles, and so many other top producing leaders in the mortgage industry for a cup of java and a whole lotta’ knowledge!  This group of proven mortgage gurus share…

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When to Hire a Loan Assistant and How to Find the Right One

Everybody knows that a loan officer needs an assistant (partner) if they’re going to close more loans. But there are two questions that always come up. 1.) How do you know when to get one? and 2.) How do you find that person? At my mortgage branch, we have a loan officer assistant program that…