So many loan officers are freaked out about leads. “I need leads. I need leads. I need leads.” Unless you just started yesterday, it’s very likely you don’t need new leads. They’re almost definitely sitting there right under your nose; you just aren’t looking. I know it’s sexier to go out and get new business than to…
All loan officers get shopped sometimes. Borrowers are trained to call around and ask about rates. Those are just the facts. And you know what? It’s okay. Instead of getting frustrated about this reality, let’s put it in perspective. If you’re closing 25% of your referred leads, you’re good. Our goal doesn’t need to be…
My friend Cindy Ertman is a self-proclaimed Beach Girl located in Manhattan Beach, California. She’s been in the mortgage industry for 32 years, and I sat down with her recently to ask her what loan officers should be doing to ramp up this year. Cindy decided very early on in her loan officer career that…
Distractions, shiny whistles, creative avoidance. Whatever you choose to call it, I’m pretty sure all of the loan officers I know are prone to it. Actually, I’m pretty sure all salespeople are. Heck, all humans are. Not only are we easily distracted; I’m convinced we often go looking for distractions. Here’s the deal: new, shiny…
Loan officer superstar Colleen Wood just closed 37 loans in what is typically the slowest month of the year. Not too long ago, she was closing just four loans a month. How in the world did she 10x like that? Lucky for you, she believes in sharing knowledge and resources with others instead of hoarding…
If You’re a Loan Officer Who’s Busy, You’re Doing It Wrong So many loan officers are so busy right now that they feel like they’re drinking out of a fire hose. But where did we get the idea that busy equals good? If you find yourself with too much on your plate, it might actually…
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