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How To Achieve Loan Officer Freedom

Chris Haynes, a loan officer out of Nashville, Tennessee, closed 54 loans in personal production last month, and that’s par for the course for him. He’s been increasing his numbers on a progressive schedule for quite a while now. As rates go up at some point, his numbers aren’t going to go down. Chris is…

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The Best Marketing Tool to Get Referral Leads From Agents

There are all kinds of marketing tools out there that loan officers can use. How do you know which ones work best? If you’re looking to drive traffic to your website and get more likes and followers for your content, you can focus on lead generation. There’s nothing wrong with that, but it’s no substitution…

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Why Loan Officers Should Grow Their Team to Close More Loans

I don’t know the percentages offhand, but I do know that many loan officers get started in the business on their own. A loan officer career is one where it’s quite possible to work as a solo entrepreneur. But only if you want to stay small and have no plans for growth. That’s not you,…

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Loan Officers in the World Today

Tips for Hiring More Loan Partners and Processors You can work on your own as a loan officer, but you will never grow and scale your business working alone. You’ll need to add loan partners and loan processors to your team. And you’ll need to know how to pay them correctly and provide the best…

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Tips for Hiring More Loan Partners and Processors

You can work on your own as a loan officer, but you will never grow and scale your business working alone. You’ll need to add loan partners and loan processors to your team. And you’ll need to know how to pay them correctly and provide the best environment to encourage their productivity. To be clear,…

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How to 10x Your Loan Officer Income

When Kristen Jamison and I met almost seven years ago, she had closed a grand total of ZERO loans. Last month, she closed 54 loans in personal production. She’s a true zero to hero story, the classic “small town girl makes good.” And, through it all, she’s still the same wonderful, humble person she’s always…

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Why Loan Officers Don’t Need More Leads

So many loan officers are freaked out about leads. “I need leads. I need leads. I need leads.” Unless you just started yesterday, it’s very likely you don’t need new leads. They’re almost definitely sitting there right under your nose; you just aren’t looking.  I know it’s sexier to go out and get new business than to…

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How to Handle Rate Shoppers As a Loan Officer

All loan officers get shopped sometimes. Borrowers are trained to call around and ask about rates. Those are just the facts. And you know what? It’s okay. Instead of getting frustrated about this reality, let’s put it in perspective. If you’re closing 25% of your referred leads, you’re good. Our goal doesn’t need to be…

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How Loan Officers Can Ramp Up Their Business This Year

My friend Cindy Ertman is a self-proclaimed Beach Girl located in Manhattan Beach, California. She’s been in the mortgage industry for 32 years, and I sat down with her recently to ask her what loan officers should be doing to ramp up this year.  Cindy decided very early on in her loan officer career that…