Loan Officer Prospecting: Why Your “Problem” Is Just a Symptom
Every now and then, I’ll ask a loan officer a simple question: “What’s your biggest problem right now?” Most of the time, the answer sounds like this:…
Loan Officer Scripting: Why Practice Leads to More Closings
Every Monday, Meg and Jennifer run a members-only session called Dialed In. It’s simple. This past Monday, Meg asked a question that I love: “How about some…
Loan Officer Accountability: The Simple Weekly Habit That Changes Results
Years ago, my wealth coach shared something with me that, at first, I thought had nothing to do with wealth. But it turned out to be one…
Loan Officer Productivity: Why the Basics Close More Loans
I want to kick off this blog post with a quick win that highlights something we talk about constantly with loan officers: productivity. One of our newest…
Loan Officer Production Goals: Why “Realistic” Is Holding You Back
I hate the R word. Not rates.Not renters. The one I’m talking about is “realistic.” Because I hear it constantly when I talk with loan officers about…
How Loan Officers Can Bounce Back Fast After Rejection During Prospecting Calls
If you’re a loan officer, rejection isn’t a matter of if. It’s a matter of when. You’ll make prospecting calls.You’ll feel confident.You’ll finally get into a rhythm……
The 4-Part Loan Officer Business Strategy Formula (So You Actually Finish What You Start)
In a previous article, I talked about something I see all the time: Loan officers jump from one idea to the next without finishing what they started….
Why Most Loan Officer Marketing Strategies Fail (And How to Fix It)
There’s a term I use when I see a loan officer jump from one strategy to the next without ever finishing what they started: Half-built bridges. It…
How to Convert Pre-Approved Buyers Into Contracts (Instead of Letting Them Drift)
Most loan officers think they need more pre-approvals. But what they really need… Is more contracts. How many buyers do you have right now who are technically…
Loan Officer Agent Marketing: Why Most Agents Won’t Send You Referrals (And What to Do Instead)
Check out the latest production chart from NAR and something becomes immediately clear: Most Real Estate Agents aren’t doing many deals. And yet… Over the weekend, Jim…