Loan Officer Leads: The Simple Math Behind 5 to 10 Closings a Month

ByCarl White Mortgage Marketing Animals

If you want to close 5 loans a month, you don’t need a new market. You don’t need rates to drop. And you don’t need to work harder. You need about 25 referred leads a month. If you want to close 10 loans a month? You need about 50 referred leads a month. Because on…

Loan Officer Agent Marketing: Why Most Agents Won’t Send You Referrals (And What to Do Instead)

Byjami@themarketinganimals.com

Check out the latest production chart from NAR and something becomes immediately clear: Most Real Estate Agents aren’t doing many deals. And yet… Over the weekend, Jim Yarrington from Overland Park, Kansas landed 5 purchase contracts. This week, Michelle Garibay from Pleasant Prairie, Wisconsin picked up 18 referrals from 15 different referral partners. These aren’t…