Loan Officer Follow Up: Why “Not Wanting to Bother Them” Is Costing You Closings

ByCarl White Mortgage Marketing Animals

A lot of loan officers have a solid number of pre-approved “lookers” sitting in their pipeline. They know they should follow up. They know they’ll close more loans if they do. But they don’t. And they end up losing deals that were already halfway there. Why Loan Officers Avoid Follow Up It’s not because they’re…

Mortgage Pipeline: How to Turn Pre-Approvals Into Contracts

ByCarl White Mortgage Marketing Animals

Quick question: How many pre-approvals do you have right now that are “technically approved”… …but just sitting there? No offer written.No contract.No momentum. And it’s not because those buyers are bad people. It’s because life happens. They get busy.They get discouraged.They don’t like the inventory.They go on vacation.They “take a break.”They start scrolling Zillow like…

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Loan Officer Production Goals: Why “Realistic” Is Holding You Back

Byjami@themarketinganimals.com

I hate the R word. Not rates.Not renters. The one I’m talking about is “realistic.” Because I hear it constantly when I talk with loan officers about their loan officer production goals. I’ll ask: “A year from today… what would make you happy with your progress?” And almost every time, the response sounds like: “You…