Loan Officer Relationship Marketing: Using the 5 Love Languages to Get More Referrals

Byjami@themarketinganimals.com

There’s a great book called The 5 Love Languages. It explains how different people experience feeling valued. Some people need Words of Affirmation.Some need Physical Touch.Others need Gifts, Quality Time, or Acts of Service. Once you understand your own love language, it’s easy to recognize yourself in one of them. But here’s what’s interesting. We…

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The Loan Officer Referral Tracking System That Turns Activity Into Closings

Byjami@themarketinganimals.com

Most loan officers are busy. Calls get made.Notes get sent.Conversations happen. On paper, it looks productive. But here’s the real question: Is your activity actually turning into closed loans? That’s where most loan officers get stuck. They’re working hard, staying “busy,” and doing what they’ve been told to do… but the results don’t match the…