Loan Officer Leads: The Simple Math Behind 5 to 10 Closings a Month

ByCarl White Mortgage Marketing Animals

If you want to close 5 loans a month, you don’t need a new market. You don’t need rates to drop. And you don’t need to work harder. You need about 25 referred leads a month. If you want to close 10 loans a month? You need about 50 referred leads a month. Because on…

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Loan Officer Scripting: Why Practice Leads to More Closings

ByCarl White Mortgage Marketing Animals

Every Monday, Meg and Jennifer run a members-only session called Dialed In. It’s simple. This past Monday, Meg asked a question that I love: “How about some wins?” Within minutes, the chat lit up. Here’s what came in: Now here’s the important part. None of that happened because they felt motivated. It happened because they…

Loan Officer Productivity: Why the Basics Close More Loans

ByCarl White Mortgage Marketing Animals

I want to kick off this blog post with a quick win that highlights something we talk about constantly with loan officers: productivity. One of our newest members, Chris O’Neill from Trinity, Florida (basically my neighbor right down the road), joined us just 10 days ago. This week he sent in his reflection from the…