Loan Officer Follow Up: Why “Not Wanting to Bother Them” Is Costing You Closings

ByCarl White Mortgage Marketing Animals

A lot of loan officers have a solid number of pre-approved “lookers” sitting in their pipeline. They know they should follow up. They know they’ll close more loans if they do. But they don’t. And they end up losing deals that were already halfway there. Why Loan Officers Avoid Follow Up It’s not because they’re…

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Loan Officer Scripting: Why Practice Leads to More Closings

ByCarl White Mortgage Marketing Animals

Every Monday, Meg and Jennifer run a members-only session called Dialed In. It’s simple. This past Monday, Meg asked a question that I love: “How about some wins?” Within minutes, the chat lit up. Here’s what came in: Now here’s the important part. None of that happened because they felt motivated. It happened because they…