Loan Officer Leads: The Simple Math Behind 5 to 10 Closings a Month

ByCarl White Mortgage Marketing Animals

If you want to close 5 loans a month, you don’t need a new market. You don’t need rates to drop. And you don’t need to work harder. You need about 25 referred leads a month. If you want to close 10 loans a month? You need about 50 referred leads a month. Because on…

Loan Officer Relationship Marketing: Using the 5 Love Languages to Get More Referrals

Byjami@themarketinganimals.com

There’s a great book called The 5 Love Languages. It explains how different people experience feeling valued. Some people need Words of Affirmation.Some need Physical Touch.Others need Gifts, Quality Time, or Acts of Service. Once you understand your own love language, it’s easy to recognize yourself in one of them. But here’s what’s interesting. We…