A lot of loan officers have a solid number of pre-approved “lookers” sitting in their pipeline. They know they should follow up. They know they’ll close more loans if they do. But they don’t. And they end up losing deals that were already halfway there. Why Loan Officers Avoid Follow Up It’s not because they’re…
Quick question: How many pre-approvals do you have right now that are “technically approved”… …but just sitting there? No offer written.No contract.No momentum. And it’s not because those buyers are bad people. It’s because life happens. They get busy.They get discouraged.They don’t like the inventory.They go on vacation.They “take a break.”They start scrolling Zillow like…
If you want to close 5 loans a month, you don’t need a new market. You don’t need rates to drop. And you don’t need to work harder. You need about 25 referred leads a month. If you want to close 10 loans a month? You need about 50 referred leads a month. Because on…
Every now and then, I’ll ask a loan officer a simple question: “What’s your biggest problem right now?” Most of the time, the answer sounds like this: “I don’t have enough closings.” And I get it. That feels like the problem. But it’s not the problem. It’s the symptom. Why “Not Enough Closings” Isn’t the…
Check out the latest production chart from NAR and something becomes immediately clear: Most Real Estate Agents aren’t doing many deals. And yet… Over the weekend, Jim Yarrington from Overland Park, Kansas landed 5 purchase contracts. This week, Michelle Garibay from Pleasant Prairie, Wisconsin picked up 18 referrals from 15 different referral partners. These aren’t…
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