There’s a term I use when I see a loan officer jump from one strategy to the next without ever finishing what they started: Half-built bridges. It usually looks like this. You start a new loan officer marketing strategy.You get it about 70–80% done.You’re excited.You’re close. Then you see a new shiny thing. And you…
Most loan officers think they need more pre-approvals. But what they really need… Is more contracts. How many buyers do you have right now who are technically pre-approved… but they’re just sitting there? No offer written.No contract in play.No momentum. It’s not because those buyers are a waste of time. It’s because life happens. They…
Check out the latest production chart from NAR and something becomes immediately clear: Most Real Estate Agents aren’t doing many deals. And yet… Over the weekend, Jim Yarrington from Overland Park, Kansas landed 5 purchase contracts. This week, Michelle Garibay from Pleasant Prairie, Wisconsin picked up 18 referrals from 15 different referral partners. These aren’t…
This past Thursday, inside our private members-only class, Jim and I walked through a smarter way to go deeper with the right Real Estate Agents and quietly add deals every month. Without working nights.Without chasing cold leads.Without blowing up your weekends. We jokingly started by calling it “Thor vs. Jim.” By the end of the…
There’s a great book called The 5 Love Languages. It explains how different people experience feeling valued. Some people need Words of Affirmation.Some need Physical Touch.Others need Gifts, Quality Time, or Acts of Service. Once you understand your own love language, it’s easy to recognize yourself in one of them. But here’s what’s interesting. We…
What if one simple change could dramatically increase your referrals, strengthen your agent relationships, and position you as a leader in your market? Not more scripts.Not more cold calls.Not more chasing. Better questions. Over the years, I’ve discovered something that completely changed the way I build referral relationships. And it wasn’t a new marketing tactic….
Most loan officers are busy. Calls get made.Notes get sent.Conversations happen. On paper, it looks productive. But here’s the real question: Is your activity actually turning into closed loans? That’s where most loan officers get stuck. They’re working hard, staying “busy,” and doing what they’ve been told to do… but the results don’t match the…
Two experienced mortgage branch managers ask and answer questions about becoming a successful loan officer.
How would you like to make an additional $100k in personal W2 income? That’s exactly what Taylor Briggs from Chesapeake, Virginia has done over the past two years. He and his business partner run a lending firm as part of their parent company, and their recent success has been noteworthy. He recently sent me a…
One of my favorite ways to get new, creative ideas flowing for my mortgage business is to brainstorm with a genius. Mr. Ralph Watkins, my dear friend and long-time business partner, fits the bill. Ralph is a mortgage entrepreneur extraordinaire, and he’s the one who got me into the mortgage business 24 years ago. Neither…
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