Why Loan Officers Don’t Need More Leads
So many loan officers are freaked out about leads. “I need leads. I need leads. I need leads.” Unless you just started yesterday, it’s very likely you don’t need…
How to Handle Rate Shoppers As a Loan Officer
All loan officers get shopped sometimes. Borrowers are trained to call around and ask about rates. Those are just the facts. And you know what? It’s okay….
How to Become a Successful Branch Manager
Many loan officers dream of eventually becoming a branch manager. It’s an exciting adventure in any loan officer’s career and could dramatically boost your income. But if…
How Loan Officers Can Work Smarter, Not Harder
When you first got started in the mortgage business, did experts tell you that you had to work 24/7 to be a successful loan officer? Did they…
How Loan Officers Can Partner With the Right Agents
What if a loan officer is calling agents, using scripts, meeting them for coffee, and following up, but they’re not getting anywhere? What’s the number one reason…
How Loan Officers Can Ramp Up Their Business This Year
My friend Cindy Ertman is a self-proclaimed Beach Girl located in Manhattan Beach, California. She’s been in the mortgage industry for 32 years, and I sat down…
The Marketing Blueprint for Loan Officers
As a loan officer, you want to get your business to a point where you have systems for growth. Today I want to tell you about a…
The 3 Best Ways to Double Your Mortgage Business
I’m going to be completely honest and tell you that the title of this post doesn’t give the whole truth. If you implement these loan officer strategies…
Don’t Wait For Your Pants
Some time ago I was chatting with a guy who wanted to pick my brain for loan officer tips. “What’s the biggest reason loan officers fail to…
A Bridge To Somewhere
The key to developing a successful mortgage-marketing strategy is to follow it through to completion Think of success as something over there, across a fast-moving river. That…