I’m going to be completely honest and tell you that the title of this post doesn’t give the whole truth. If you implement these loan officer strategies I’m getting ready to share, you aren’t going to double your mortgage business. You’re going to triple your mortgage business. Maybe even quadruple your mortgage business. Now, that’s…
Some time ago I was chatting with a guy who wanted to pick my brain for loan officer tips. “What’s the biggest reason loan officers fail to reach their full potential?” he wanted to know. This was only the 200th time I’d been asked that question, so I had a ready answer. “That’s easy,” I…
The key to developing a successful mortgage-marketing strategy is to follow it through to completion Think of success as something over there, across a fast-moving river. That success could be more closings, more pre-qualifications, more leads, more deals, but it is unattainable because the water prevents easy access to it. What creates access to success?…
Distractions, shiny whistles, creative avoidance. Whatever you choose to call it, I’m pretty sure all of the loan officers I know are prone to it. Actually, I’m pretty sure all salespeople are. Heck, all humans are. Not only are we easily distracted; I’m convinced we often go looking for distractions. Here’s the deal: new, shiny…
Loan officer superstar Colleen Wood just closed 37 loans in what is typically the slowest month of the year. Not too long ago, she was closing just four loans a month. How in the world did she 10x like that? Lucky for you, she believes in sharing knowledge and resources with others instead of hoarding…
If You’re a Loan Officer Who’s Busy, You’re Doing It Wrong So many loan officers are so busy right now that they feel like they’re drinking out of a fire hose. But where did we get the idea that busy equals good? If you find yourself with too much on your plate, it might actually…
How Loan Officers Can Stay on Top of Incoming Phone Calls Early in your career as a loan officer, your biggest challenge is getting the phone to ring. Then, before you know it, you can’t get a single thing done because your phone is ringing off the hook. So, how do you stop the madness?…
There’s not some big secret way to make more money as a loan officer. We already have everything we need. We know what works. We just don’t do it. Why not? I’ll tell you. Trying Everything But the ONE Thing I see loan officers making so much effort, doing so much work, all so they…
A while back, I was hanging out with some fellow loan officers. As we chatted, we realized we shared some great strategies in common. We took the best of the best of everyone’s scripts, and what did we come up with? The perfect structure for a week in the life of a loan superstar. It’s…
What exactly does a Loan Officer do? Put simply, a Loan Officer’s job is to make the phone ring. As successful Loan Officers, we bring in the business and our team helps us by taking applications through the closing process – while we go out and sell, sell, sell! Whether you’re a Loan Officer, Mortgage…
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