Mastering Loan Officer Scripts: Boost Your Sales Skills Today
Unlock your potential as a loan officer! Master effective scripts to enhance your sales skills and connect with clients authentically today.
Why Loan Officers Don’t Need More Leads
So many loan officers are freaked out about leads. “I need leads. I need leads. I need leads.” Unless you just started yesterday, it’s very likely you don’t need new leads. They’re almost definitely sitting there right under your nose; you just aren’t looking. I know it’s sexier to go out and get new business than to…
How to Handle Rate Shoppers As a Loan Officer
All loan officers get shopped sometimes. Borrowers are trained to call around and ask about rates. Those are just the facts. And you know what? It’s okay. Instead of getting frustrated about this reality, let’s put it in perspective. If you’re closing 25% of your referred leads, you’re good. Our goal doesn’t need to be…
How to Become a Successful Branch Manager
Many loan officers dream of eventually becoming a branch manager. It’s an exciting adventure in any loan officer’s career and could dramatically boost your income. But if anyone’s promising you a quick and easy trip to riches as a manager of a mortgage branch, ignore them. You’ll need to work hard to achieve this goal,…
How Loan Officers Can Work Smarter, Not Harder
When you first got started in the mortgage business, did experts tell you that you had to work 24/7 to be a successful loan officer? Did they tell you to be prepared to give up evenings and weekends so you could hustle nonstop? Those “experts” were wrong. Before you get upset about being lied to,…
How Loan Officers Can Partner With the Right Agents
What if a loan officer is calling agents, using scripts, meeting them for coffee, and following up, but they’re not getting anywhere? What’s the number one reason they’re not getting referrals from those people? My good friend, Richard Smith, says they’re probably talking to the wrong agents. I agree with him 100%. So, how do…
How Loan Officers Can Ramp Up Their Business This Year
My friend Cindy Ertman is a self-proclaimed Beach Girl located in Manhattan Beach, California. She’s been in the mortgage industry for 32 years, and I sat down with her recently to ask her what loan officers should be doing to ramp up this year. Cindy decided very early on in her loan officer career that…
The Marketing Blueprint for Loan Officers
As a loan officer, you want to get your business to a point where you have systems for growth. Today I want to tell you about a Marketing Blueprint that will help you continue that upward trend. This blueprint will ensure that you always have enough leads, always have enough applications, so you can stay…
The 3 Best Ways to Double Your Mortgage Business
I’m going to be completely honest and tell you that the title of this post doesn’t give the whole truth. If you implement these loan officer strategies I’m getting ready to share, you aren’t going to double your mortgage business. You’re going to triple your mortgage business. Maybe even quadruple your mortgage business. Now, that’s…
Don’t Wait For Your Pants
Some time ago I was chatting with a guy who wanted to pick my brain for loan officer tips. “What’s the biggest reason loan officers fail to reach their full potential?” he wanted to know. This was only the 200th time I’d been asked that question, so I had a ready answer. “That’s easy,” I…