Mortgage Sales Coaching: Why Great Scripts Still Matter

ByCarl White Mortgage Marketing Animals

Every now and then I’ll hear a loan officer say: “Carl, I don’t like scripts.” And I get it. Nobody wants to sound robotic. Nobody wants to sound like they’re reading from a teleprompter. But here’s what I’ve discovered after helping thousands of loan officers over the years: The highest-producing loan officers almost always have…

Loan Officer Referrals: The Simple Question That Brings In More Deals

ByCarl White Mortgage Marketing Animals

There’s one simple question that can create more conversations, more introductions, and more opportunities… Without sounding pushy or awkward. Here it is: “Who do you know that I should talk to, and what can I do for you right now as a way of saying thanks?” That’s a powerful question. And the reason it works…