There are all kinds of marketing tools out there that loan officers can use. How do you know which ones work best? If you’re looking to drive traffic to your website and get more likes and followers for your content, you can focus on lead generation. There’s nothing wrong with that, but it’s no substitution…
I don’t know the percentages offhand, but I do know that many loan officers get started in the business on their own. A loan officer career is one where it’s quite possible to work as a solo entrepreneur. But only if you want to stay small and have no plans for growth. That’s not you,…
What if a loan officer is calling agents, using scripts, meeting them for coffee, and following up, but they’re not getting anywhere? What’s the number one reason they’re not getting referrals from those people? My good friend, Richard Smith, says they’re probably talking to the wrong agents. I agree with him 100%. So, how do…
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