mortgage marketing animals

There’s never a bad time for reflection, to evaluate the things you’re doing as a loan officer and see if you’re doing your absolute best. Is there anything you could change that would give you even better results in the year ahead? I made a list of five reflection questions to ask yourself. These are…

Every January, everyone’s got this list of New Year’s resolutions for how the coming year is going to be different and better. But how do we actually come up with what we want to do? Is there a particular formula or loan officer strategy we should be following when we plan out the year? I…

If I told you I had a ninja tool that would automatically send you notifications when someone was thinking about buying a house, would you want to hear more about it? I know I would. Even the most successful, hardworking loan officers could benefit from a few slam dunks falling into their laps via a…

It’s the question of the hour: “How do you get everything accomplished in your day?”  A lot of loan officers are stressed and overworked, and they know there’s got to be an easier way. And they’re right. At the Mortgage Marketing Animals, we get asked this question just about every single day: How can I…

Not everyone starts out in the mortgage business as a 22-year-old kid fresh out of college. Some people start a new career in their mid-fifties, like my friend, Joan DeMarco. Joan just happens to be the mother of my dear friend, Mike Cardascia, one of the leaders in the Loan Officer Breakfast Club.  Joan is…

I’ve been in the mortgage industry for a long time, and I’ve heard a lot of great ideas. Heck, I’ve come up with a lot of great ideas myself. But this great idea I heard recently?  I think it might have made it into the Top 5 Best Ideas I’ve Ever Heard In My Life….

It’s the question of the hour: “How do you get everything accomplished in your day?”  A lot of loan officers are stressed and overworked, and they know there’s got to be an easier way. And they’re right. At the Mortgage Marketing Animals, we get asked this question just about every single day: How can I…

There’s a common misconception out there among loan officers that whoever has the processor that can handle the most loans is the winner. But I’ve been around long enough to know that the opposite is true. If your processor is closing more than 20 loans a month, you’re actually losing big. I know it sounds…

As loan officers who are also leaders, we don’t just want to lead for the sake of leading. Our ultimate goal should be to lead with purpose. My friend, Kevin Glassby, is the perfect example of someone who leads with great purpose—and helps others do the same. Kevin is a dear friend of mine who…

Let’s say you’re a branch manager with a great system. You’ve got the bandwidth to hire help, and you want to bring on another loan officer to increase business. How do you do this? How do you find the talent? How do you attract high-producing loan officers to come work with you? There’s More Than…