Some time ago I was chatting with a guy who wanted to pick my brain for loan officer tips. “What’s the biggest reason loan officers fail to reach their full potential?” he wanted to know. This was only the 200th time I’d been asked that question, so I had a ready answer. “That’s easy,” I…
The key to developing a successful mortgage-marketing strategy is to follow it through to completion Think of success as something over there, across a fast-moving river. That success could be more closings, more pre-qualifications, more leads, more deals, but it is unattainable because the water prevents easy access to it. What creates access to success?…
Distractions, shiny whistles, creative avoidance. Whatever you choose to call it, I’m pretty sure all of the loan officers I know are prone to it. Actually, I’m pretty sure all salespeople are. Heck, all humans are. Not only are we easily distracted; I’m convinced we often go looking for distractions. Here’s the deal: new, shiny…
How Loan Officers Can Stay on Top of Incoming Phone Calls Early in your career as a loan officer, your biggest challenge is getting the phone to ring. Then, before you know it, you can’t get a single thing done because your phone is ringing off the hook. So, how do you stop the madness?…
There’s not some big secret way to make more money as a loan officer. We already have everything we need. We know what works. We just don’t do it. Why not? I’ll tell you. Trying Everything But the ONE Thing I see loan officers making so much effort, doing so much work, all so they…
A while back, I was hanging out with some fellow loan officers. As we chatted, we realized we shared some great strategies in common. We took the best of the best of everyone’s scripts, and what did we come up with? The perfect structure for a week in the life of a loan superstar. It’s…
What exactly does a Loan Officer do? Put simply, a Loan Officer’s job is to make the phone ring. As successful Loan Officers, we bring in the business and our team helps us by taking applications through the closing process – while we go out and sell, sell, sell! Whether you’re a Loan Officer, Mortgage…
The phone is a simple but very powerful tool for all business people. But for Loan Officers, phone sales strategies are a lifeline! If you’re like most Loan Officers, you give your phone number out a lot – it’s a great practice for gaining new clients and referral partners. Of course, you can’t answer the…
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