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Loan Officer Prospecting: Why Your “Problem” Is Just a Symptom

ByCarl White Mortgage Marketing Animals

Every now and then, I’ll ask a loan officer a simple question: “What’s your biggest problem right now?” Most of the time, the answer sounds like this: “I don’t have enough closings.” And I get it. That feels like the problem. But it’s not the problem. It’s the symptom. Why “Not Enough Closings” Isn’t the…

Loan Officer Agent Marketing: Why Most Agents Won’t Send You Referrals (And What to Do Instead)

Byjami@themarketinganimals.com

Check out the latest production chart from NAR and something becomes immediately clear: Most Real Estate Agents aren’t doing many deals. And yet… Over the weekend, Jim Yarrington from Overland Park, Kansas landed 5 purchase contracts. This week, Michelle Garibay from Pleasant Prairie, Wisconsin picked up 18 referrals from 15 different referral partners. These aren’t…

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105 Loan Officer Referral Questions That Turn Conversations Into Closings

Byjami@themarketinganimals.com

What if one simple change could dramatically increase your referrals, strengthen your agent relationships, and position you as a leader in your market? Not more scripts.Not more cold calls.Not more chasing. Better questions. Over the years, I’ve discovered something that completely changed the way I build referral relationships. And it wasn’t a new marketing tactic….