More leads! More leads! More leads! The mantra in the mortgage industry seems to be: more leads solve all problems. That doesn’t sound too bad. What’s wrong with getting more leads? First, when I talk to people and ask them what they need help with, about 50% say, “I need more leads,” and about 50%…
Have you ever heard about those people who take their business on the road? People who work while also having a grand traveling adventure? Have you ever thought a loan officer could be one of those people? Let me introduce you to my friend, Roger McGuire. Roger, one of the leaders in our Freedom Club,…
My friend Steve Kyles and I sat down recently to talk to our friends at the Loan Officer Breakfast Club. Every Monday through Thursday morning, we get together at 8:30am to talk about what actions we’re doing to bring more loans in and bring more chill into our lives. We brainstormed some really helpful loan…
I sat down recently with my friend, Geoff Zimpfer, in Las Vegas. Geoff helps mortgage and real estate professionals transition from the traditional world of sales and marketing to the new modern world where everything is going digital. He has a new book out called Disrupt or Die: How to Survive and Thrive the Digital…
My referral partners are almost all real estate agents. As a loan officer, I recommend you devote your time to realtors. It’s hard to beat somebody where virtually all their clients need your services. For me, it’s always been the real estate agent. Mary Carroll is a local real estate agent I’ve known for 20…
My friend Steve Kyles and I sat down recently to talk to our friends at the Loan Officer Breakfast Club. Every Monday through Thursday morning, we get together at 8:30am to talk about what actions we’re doing to bring more loans in and bring more chill into our lives. We brainstormed some really helpful loan…
Landi Garcia has been in the mortgage business since 2003, and he’s been a Freedom Club member for three years now. When he first started, he had one assistant, and now he has three loan partners. Like everyone else, he wanted to scale his business without putting in more time. Through the Axe of Freedom,…
As loan officers, we’re always looking for ways to get home loan leads, right? But do we really need more leads, or do we need to work on the ones we already have? That’s the big question. To answer it, you have to figure out what you’re currently doing (or not doing) with the leads…
I recently sat down with my dear friend, Steve Kyles, one of the top branch managers in the nation and a partner in the Freedom Club, to answer some questions our fellow loan officers asked in our Loan Officer Deal Desk Facebook page. One of the questions was: what are the daily disciplines you do…
When it comes to balancing purchases and refinances in your mortgage business, what’s the sweet spot? For me, it’s 70% purchases and 30% refis. Even in 2020, when rates were dirt low, I didn’t try to pull my refinances down to 30%; I just tried to up my game on my purchases. If I hear…
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