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loan officer engagement

Mortgage Marketing Animals

Loan Officer Follow Up: Why “Not Wanting to Bother Them” Is Costing You Closings

ByCarl White & Jim Reed April 20, 2026April 20, 2026

A lot of loan officers have a solid number of pre-approved “lookers” sitting in their pipeline. They know they should follow up. They know they’ll close more…

Read More Loan Officer Follow Up: Why “Not Wanting to Bother Them” Is Costing You ClosingsContinue

Mortgage Marketing Animals

Mortgage Pipeline: How to Turn Pre-Approvals Into Contracts

ByCarl White & Jim Reed April 13, 2026April 13, 2026

Quick question: How many pre-approvals do you have right now that are “technically approved”… …but just sitting there? No offer written.No contract.No momentum. And it’s not because…

Read More Mortgage Pipeline: How to Turn Pre-Approvals Into ContractsContinue

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