Landi Garcia has been in the mortgage business since 2003, and he’s been a Freedom Club member for three years now. When he first started, he had one assistant, and now he has three loan partners. Like everyone else, he wanted to scale his business without putting in more time. Through the Axe of Freedom,…
How do you decide how many loans you want to close per month to achieve your financial goals? One mistake that virtually every loan officer makes is just picking an arbitrary number of loans they’re going to close. I have a better idea. Figure out what your dream life looks like. Figure out how much…
Loan officers as a group are good people. The best of us have a real heart to serve. But how do we find the time to help our clients, hang out with our family and friends, and get the rest and relaxation we need to be at our best? Do we have to choose between…
I don’t know many people who have built a successful mortgage business the way my friend Scott Valins has done it. Scott is a mortgage broker out of Brooklyn, NY who also lends in LA. He’s the primary broker and does his own production but has loan officers that work for him. In 2014, Scott…
What is one of the most important attributes of a successful loan officer? The right mindset. Right thinking can catapult people to the next level, and when it’s missing, it’s what holds people back the most. Rewiring how you think, changing your thought process, will have a bigger impact on your business than any other…
5 Things Top Producing Loan Officers All Have in Common A lot of people have misconceptions about what makes a top loan officer. They think you need a dynamic, larger-than-life personality. Some top producers have that, sure, but it’s not a requirement. Another thing you don’t absolutely have to have is experience. We’ve seen people…
I get a lot of questions from loan officers just starting out in the business. One that I’ve been hearing a lot lately is this: How do I land the big referral partners, just two or three realtors who will send me a whole lot of business? My friend Ralph Wakins and I have a…
Tony and Michelle Moore are extraordinarily successful, humble people. They’re both producing branch managers at The Mortgage Firm, and they know what it’s like to go from $0 to a whole bunch of money. I sat down with Tony recently to talk about how their amazing success as loan officers came about. It feels wonderful,…
My dear friend, Rayce Robinson, has been in the mortgage business since 2001 and has a genuine rags-to-riches story. He’s one of the leaders in our Freedom Club and has been a great inspiration to me for a lot of years. He’s based in Orlando, and in 2008-2009 when the housing market crashed, there wasn’t…
Loan officer careers are flourishing right now with interest rates at an all-time low. A lot of our Freedom Club and Mortgage Marketing Animals members are doing 3x and 4x their usual number of loans. We’re hearing stories of people who normally close just 3 or 4 loans a month closing 10 or 15 or…
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