Building Relationships: The Key to Success in the Mortgage Industry

ByCarl White Mortgage Marketing Animals

In today’s fast-paced world, it’s easy to overlook the significance of building relationships. However, for loan officers, focusing on building strong connections with clients is paramount. Ryan Whitfield, a successful loan officer in the Tampa Bay area, has realized the importance of prioritizing relationships to achieve remarkable success. This blog will explore Ryan’s journey and highlight the crucial role relationships play in the mortgage industry.

Confessions of an In-House Lender

ByCarl White Mortgage Marketing Animals

What a time to get into the mortgage industry, right? Robin is learning to swim upstream and has a good flow going. That’s the way you want to do it. Then, when you’re not having to swim upstream, you’ll be in even better shape. Robin has been following the Daily Success Plan for about five months now, and that’s actually how she got her job as the in-house lender.

The Simple 3-Step Formula Loan Officers Need to be Following Right Now
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The Simple 3-Step Formula Loan Officers Need to be Following Right Now

ByCarl White Mortgage Marketing Animals

The mortgage industry has definitely made a shift in the past few months from a refinance market to a purchase market. So what does that mean for your mortgage business? Well, if you’re like my branch, we did 68% purchase and 32% refinance last year, so things aren’t going to change much for us. But…

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Building a Team to Build Your Business

ByCarl White Mortgage Marketing Animals

Landi Garcia has been in the mortgage business since 2003, and he’s been a Freedom Club member for three years now. When he first started, he had one assistant, and now he has three loan partners. Like everyone else, he wanted to scale his business without putting in more time. Through the Axe of Freedom,…

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How Loan Officers Can Reverse Engineer Their Dream Life

ByCarl White Mortgage Marketing Animals

How do you decide how many loans you want to close per month to achieve your financial goals? One mistake that virtually every loan officer makes is just picking an arbitrary number of loans they’re going to close. I have a better idea.  Figure out what your dream life looks like. Figure out how much…

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How to Create Time Freedom In Your Loan Business

ByCarl White Mortgage Marketing Animals

Loan officers as a group are good people. The best of us have a real heart to serve. But how do we find the time to help our clients, hang out with our family and friends, and get the rest and relaxation we need to be at our best? Do we have to choose between…