Small Simple Activities that Flat-Out Work
Loan officer Yahya Chotani has been in the mortgage business for just one year and is already seeing phenomenal results by following the Mortgage Marketing Animals Daily Success Plan.
Confessions of an In-House Lender
What a time to get into the mortgage industry, right? Robin is learning to swim upstream and has a good flow going. That’s the way you want to do it. Then, when you’re not having to swim upstream, you’ll be in even better shape. Robin has been following the Daily Success Plan for about five months now, and that’s actually how she got her job as the in-house lender.
How One Loan Officer Closed 115 Loans in 2022
One loan officer closed $48 million in loans last year by adopting a positive mindset, overcoming call reluctance, and having good old-fashioned coffee meetings with realtor referral partners.
The Simple 3-Step Formula Loan Officers Need to be Following Right Now
The mortgage industry has definitely made a shift in the past few months from a refinance market to a purchase market. So what does that mean for your mortgage business? Well, if you’re like my branch, we did 68% purchase and 32% refinance last year, so things aren’t going to change much for us. But…
Building a Team to Build Your Business
Landi Garcia has been in the mortgage business since 2003, and he’s been a Freedom Club member for three years now. When he first started, he had one assistant, and now he has three loan partners. Like everyone else, he wanted to scale his business without putting in more time. Through the Axe of Freedom,…
How Loan Officers Can Reverse Engineer Their Dream Life
How do you decide how many loans you want to close per month to achieve your financial goals? One mistake that virtually every loan officer makes is just picking an arbitrary number of loans they’re going to close. I have a better idea. Figure out what your dream life looks like. Figure out how much…
How to Create Time Freedom In Your Loan Business
Loan officers as a group are good people. The best of us have a real heart to serve. But how do we find the time to help our clients, hang out with our family and friends, and get the rest and relaxation we need to be at our best? Do we have to choose between…
How to Scale Your Mortgage Business in an Unconventional Way
I don’t know many people who have built a successful mortgage business the way my friend Scott Valins has done it. Scott is a mortgage broker out of Brooklyn, NY who also lends in LA. He’s the primary broker and does his own production but has loan officers that work for him. In 2014, Scott…
How to Close More Loans by Changing Your Mindset
What is one of the most important attributes of a successful loan officer? The right mindset. Right thinking can catapult people to the next level, and when it’s missing, it’s what holds people back the most. Rewiring how you think, changing your thought process, will have a bigger impact on your business than any other…
5 Things Top Producing Loan Officers All Have in Common
5 Things Top Producing Loan Officers All Have in Common A lot of people have misconceptions about what makes a top loan officer. They think you need a dynamic, larger-than-life personality. Some top producers have that, sure, but it’s not a requirement. Another thing you don’t absolutely have to have is experience. We’ve seen people…