When you first got started in the mortgage business, did experts tell you that you had to work 24/7 to be a successful loan officer? Did they tell you to be prepared to give up evenings and weekends so you could hustle nonstop? Those “experts” were wrong. Before you get upset about being lied to,…
What if a loan officer is calling agents, using scripts, meeting them for coffee, and following up, but they’re not getting anywhere? What’s the number one reason they’re not getting referrals from those people? My good friend, Richard Smith, says they’re probably talking to the wrong agents. I agree with him 100%. So, how do…
My friend Cindy Ertman is a self-proclaimed Beach Girl located in Manhattan Beach, California. She’s been in the mortgage industry for 32 years, and I sat down with her recently to ask her what loan officers should be doing to ramp up this year. Cindy decided very early on in her loan officer career that…
As a loan officer, you want to get your business to a point where you have systems for growth. Today I want to tell you about a Marketing Blueprint that will help you continue that upward trend. This blueprint will ensure that you always have enough leads, always have enough applications, so you can stay…
I’m going to be completely honest and tell you that the title of this post doesn’t give the whole truth. If you implement these loan officer strategies I’m getting ready to share, you aren’t going to double your mortgage business. You’re going to triple your mortgage business. Maybe even quadruple your mortgage business. Now, that’s…
Some time ago I was chatting with a guy who wanted to pick my brain for loan officer tips. “What’s the biggest reason loan officers fail to reach their full potential?” he wanted to know. This was only the 200th time I’d been asked that question, so I had a ready answer. “That’s easy,” I…
The key to developing a successful mortgage-marketing strategy is to follow it through to completion Think of success as something over there, across a fast-moving river. That success could be more closings, more pre-qualifications, more leads, more deals, but it is unattainable because the water prevents easy access to it. What creates access to success?…
Distractions, shiny whistles, creative avoidance. Whatever you choose to call it, I’m pretty sure all of the loan officers I know are prone to it. Actually, I’m pretty sure all salespeople are. Heck, all humans are. Not only are we easily distracted; I’m convinced we often go looking for distractions. Here’s the deal: new, shiny…
Loan officer superstar Colleen Wood just closed 37 loans in what is typically the slowest month of the year. Not too long ago, she was closing just four loans a month. How in the world did she 10x like that? Lucky for you, she believes in sharing knowledge and resources with others instead of hoarding…
If You’re a Loan Officer Who’s Busy, You’re Doing It Wrong So many loan officers are so busy right now that they feel like they’re drinking out of a fire hose. But where did we get the idea that busy equals good? If you find yourself with too much on your plate, it might actually…
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