Most loan officers don’t have a marketing problem. Most loan officers don’t have a rates problem. Most loan officers don’t even have a lead problem. What they
Every now and then I’ll hear a loan officer say: “Carl, I don’t like scripts.” And I get it. Nobody wants to sound robotic. Nobody wants to
This one’s a little different. It’s not about prospecting. It’s not about referrals. It’s not about scripts or lead generation. It’s about a lesson I learned many
There are a lot of mortgage coaching programs available today. Some focus on marketing. Some focus on scripts. Some focus on accountability. Some focus on mindset. So
One of the biggest myths in business is this: Successful people don’t need coaching. The truth is exactly the opposite. The most successful athletes have coaches. The
There is nothing wrong with automation. Use the CRM. Use the AI. Use the texting tools. Use the email campaigns. Use all the technology that helps you
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