One of the fastest ways to grow in any industry is simple: Learn from someone who’s already been where you want to go. That’s the value of having a mentor. And it’s especially valuable in the mortgage business. Because there are a lot of ways to make money. But there are also a lot of
One of the biggest myths in the mortgage business is that success comes from knowing more. I’ve found the opposite is often true. Most loan officers already know what to do. They know they should: The issue usually isn’t information. The issue is execution. The Gap Between Knowing and Doing Think about it. Most people
One of the biggest myths in business is that successful people figure everything out on their own. The reality? Most successful people have coaches. Athletes have coaches. Business owners have coaches. And many top-producing loan officers have coaches too. Why Coaching Matters A coach doesn’t necessarily tell you something you’ve never heard before. A coach
Most loan officers don’t have a marketing problem. Most loan officers don’t have a rates problem. Most loan officers don’t even have a lead problem. What they often have is an execution problem. And that’s actually good news. Because execution is something you can fix. Why Mortgage Business Growth Feels Hard Many loan officers are
Every now and then I’ll hear a loan officer say: “Carl, I don’t like scripts.” And I get it. Nobody wants to sound robotic. Nobody wants to sound like they’re reading from a teleprompter. But here’s what I’ve discovered after helping thousands of loan officers over the years: The highest-producing loan officers almost always have
This one’s a little different. It’s not about prospecting. It’s not about referrals. It’s not about scripts or lead generation. It’s about a lesson I learned many years ago that completely changed the way I look at decisions. And strangely enough, it’s a lesson that applies to business just as much as life. The lesson?
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