Author: Carl White, Mortgage Marketing Animals

Not everyone starts out in the mortgage business as a 22-year-old kid fresh out of college. Some people start a new career in their mid-fifties, like my friend, Joan DeMarco. Joan just happens to be the mother of my dear friend, Mike Cardascia, one of the leaders in the Loan Officer Breakfast Club™.  Joan is…

I’ve been in the mortgage industry for a long time, and I’ve heard a lot of great ideas. Heck, I’ve come up with a lot of great ideas myself. But this great idea I heard recently?  I think it might have made it into the Top 5 Best Ideas I’ve Ever Heard In My Life….

It’s the question of the hour: “How do you get everything accomplished in your day?”  A lot of loan officers are stressed and overworked, and they know there’s got to be an easier way. And they’re right. At the Mortgage Marketing Animals, we get asked this question just about every single day: How can I…

There’s a common misconception out there among loan officers that whoever has the processor that can handle the most loans is the winner. But I’ve been around long enough to know that the opposite is true. If your processor is closing more than 20 loans a month, you’re actually losing big. I know it sounds…

As loan officers who are also leaders, we don’t just want to lead for the sake of leading. Our ultimate goal should be to lead with purpose. My friend, Kevin Glassby, is the perfect example of someone who leads with great purpose—and helps others do the same. Kevin is a dear friend of mine who…

Let’s say you’re a branch manager with a great system. You’ve got the bandwidth to hire help, and you want to bring on another loan officer to increase business. How do you do this? How do you find the talent? How do you attract high-producing loan officers to come work with you? There’s More Than…

Starting your day on the right foot can make all the difference, especially in the fast-paced world of mortgage lending. That’s where the Loan Officer Breakfast Club™ comes in—a free, interactive Zoom meeting held every weekday at 8:30 AM EST, designed specifically for loan officers nationwide. Mortgage Marketing Animals What Is the Loan Officer Breakfast…

Everybody knows that a loan officer needs an assistant (partner) if they’re going to close more loans. But there are two questions that always come up. 1.) How do you know when to get one? and 2.) How do you find that person? At my mortgage branch, we have a loan officer assistant program that…

My friend Steve Kyles and I sat down recently to talk about what a team looks like for a top producer. We each have a mortgage branch, and we operate in some similar ways and do some things differently as well. Let’s walk through some of those together. How Many Team Members Do You Need?…

Someone asked me recently: What’s the one decision that pushed you over the ledge from being an average producer to becoming a top producer? I thought that was a great question, so I sat down recently with my good friend, Steve Kyles, to talk more about it.  Steve is a producing branch manager, and I’m…