Author: Carl White Mortgage Marketing Animals

There’s a common misconception out there among loan officers that whoever has the processor that can handle the most loans is the winner. But I’ve been around long enough to know that the opposite is true. If your processor is closing more than 20 loans a month, you’re actually losing big. I know it sounds…

As loan officers who are also leaders, we don’t just want to lead for the sake of leading. Our ultimate goal should be to lead with purpose. My friend, Kevin Glassby, is the perfect example of someone who leads with great purpose—and helps others do the same. Kevin is a dear friend of mine who…

Let’s say you’re a branch manager with a great system. You’ve got the bandwidth to hire help, and you want to bring on another loan officer to increase business. How do you do this? How do you find the talent? How do you attract high-producing loan officers to come work with you? There’s More Than…

Starting your day on the right foot can make all the difference, especially in the fast-paced world of mortgage lending. That’s where the Loan Officer Breakfast Club™ comes in—a free, interactive Zoom meeting held every weekday at 8:30 AM EST, designed specifically for loan officers nationwide. Mortgage Marketing Animals What Is the Loan Officer Breakfast…

Everybody knows that a loan officer needs an assistant (partner) if they’re going to close more loans. But there are two questions that always come up. 1.) How do you know when to get one? and 2.) How do you find that person? At my mortgage branch, we have a loan officer assistant program that…

My friend Steve Kyles and I sat down recently to talk about what a team looks like for a top producer. We each have a mortgage branch, and we operate in some similar ways and do some things differently as well. Let’s walk through some of those together. How Many Team Members Do You Need?…

Someone asked me recently: What’s the one decision that pushed you over the ledge from being an average producer to becoming a top producer? I thought that was a great question, so I sat down recently with my good friend, Steve Kyles, to talk more about it.  Steve is a producing branch manager, and I’m…

Every loan officer knows they need to be doing video. It gives people the opportunity to see you and get to know you. It puts you in front of people you don’t even know. It can only mean great things when it comes to growing and scaling your mortgage business. And yet so many people…

More leads! More leads! More leads! The mantra in the mortgage industry seems to be: more leads solve all problems. That doesn’t sound too bad. What’s wrong with getting more leads? First, when I talk to people and ask them what they need help with, about 50% say, “I need more leads,” and about 50%…

Have you ever heard about those people who take their business on the road? People who work while also having a grand traveling adventure? Have you ever thought a loan officer could be one of those people? Let me introduce you to my friend, Roger McGuire. Roger, one of the leaders in our Freedom Club,…