About

Mortgage Marketing Animals and Next Level Coaching have joined forces, bringing together the proven strategies of Carl White and Jim Reed into one coaching experience designed to help loan officers grow faster, lead better, and build a business that creates real freedom.

Mortgage Marketing Animals is one of the most trusted and results-driven coaching communities in the mortgage industry, helping loan officers, branch managers, and teams consistently close more loans with less stress.

Founded by Carl White, Mortgage Marketing Animals is built around simple, proven systems that focus on relationship-based marketing, not chasing leads but attracting them through referrals, conversations, and consistent daily actions

From brand-new originators to top-producing teams, members are equipped with step-by-step strategies, accountability, and a supportive community that truly cares about their success.

At its foundation, Mortgage Marketing Animals is about creating real financial freedom, more closings, more income, and more time back in your life. Through live coaching, structured training, and tools like the Daily Success Plan™, members learn exactly what to do each day to build a predictable pipeline without working nights and weekends.

If you are ready to simplify your business and start seeing consistent results then Mortgage Marketing Animals is for you!

Carl White

Carl White is the founder of Mortgage Marketing Animals, one of the most recognized and results-driven coaching organizations in the mortgage industry. For more than two decades, Carl has helped thousands of loan officers, branch managers, and teams increase production, simplify their systems, and build businesses that support the life they want to live. Carl is widely known for helping loan officers identify the real roadblocks holding them back and replacing complexity with simple, proven strategies that create consistent referrals and predictable growth.

Jim Reed

Jim Reed has spent over 25 years in the mortgage industry and has personally closed more than 6,000 loans while consistently following a proven system and remaining a dedicated student of coaching. Since 2020, he has helped lead Next Level Coaching while also serving as Branch Manager of one of Summit Funding’s top-producing branches.

Jim is known for his ability to build high-performing teams, develop strong lead generation systems, and elevate both individuals and organizations while staying grounded in faith, family, and leadership.

Combined Impact:
Together, Carl White and Jim Reed have helped over 803 loan officers earn more than $1 million in personal annual income and/or build a seven-figure net worth, guiding mortgage professionals to scale their production, leadership, and long-term wealth through simple, proven systems.

What Makes Us Different?

Our Proven Plan

Daily Success Plan (DSP) A step-by-step customized clear action plan that is measurable & replicable.

Our Philosophy

We believe you can live a more fun, less stressful, high quality lifestyle that is fueled by running a great mortgage business and we believe you can achieve this within a 32-hour work week.

Our Community

We lead by inspiration, we have a huge supportive community, and we hold one another accountable.

The Mortgage Marketing Animals and Next Level Coaching Program


This is more than coaching.

It is a complete growth system for loan officers, mortgage brokers, and branch managers who want more loans, more referrals, better systems, stronger sales skills, and a clearer path to scaling.

Two proven coaching programs.

Whether your goal is to increase production, attract high-quality referral partners, improve your sales process, or build a team that gives you more time to focus on what you do best, this coaching program gives you the tools, accountability, and guidance to make it happen.

One powerful path to growth.

By merging Mortgage Marketing Animals and Next Level Coaching, you get the best of both worlds:

  • Carl White’s proven marketing, referral, and lead generation strategies

  • Jim Reed’s sales, leadership, and business growth coaching

  • Practical systems to help you create consistency

  • Real accountability to help you follow through

  • A clear plan to help you grow in today’s market

Not sure which path is right for you?

Book a free coaching call and we'll help you choose the best next step.

Book My Free Call

It’s time for your next level.