How Loan Officers Can Take Control of Their Time Are you feeling stressed out in your loan officer career? Does it seem like the pressure never lets up? Like you never have enough time to do everything you need to do? Are you being pulled in a hundred different directions all at once? Being a…
Mark Brewer, a loan officer out of Corinth, Texas, is one of our new Mortgage Marketing Animals members. He sent me a text the other day asking me a powerful question: “Carl, I see these cats making $100k, $200k, even $300k a month. How do they do it? What are they doing differently from me?”…
Every loan officer has good months and bad months, even the veterans among us. It’s that crazy roller coaster that comes with the territory in our industry. But my friend, Scott Hudspeth, has found a formula for “getting lucky,” closing more loans, and making every month a good month. He says it all boils down…
The topic of burnout is a big one, especially in this day and age during an unprecedented global pandemic. One of the best parts of being a loan officer is that we get to see what all our clients do for a living and how much they make. When you see how hard some people…
When Kristen Jamison and I met almost seven years ago, she had closed a grand total of ZERO loans. Last month, she closed 54 loans in personal production. She’s a true zero to hero story, the classic “small town girl makes good.” And, through it all, she’s still the same wonderful, humble person she’s always…
All loan officers get shopped sometimes. Borrowers are trained to call around and ask about rates. Those are just the facts. And you know what? It’s okay. Instead of getting frustrated about this reality, let’s put it in perspective. If you’re closing 25% of your referred leads, you’re good. Our goal doesn’t need to be…
What if a loan officer is calling agents, using scripts, meeting them for coffee, and following up, but they’re not getting anywhere? What’s the number one reason they’re not getting referrals from those people? My good friend, Richard Smith, says they’re probably talking to the wrong agents. I agree with him 100%. So, how do…
My friend Cindy Ertman is a self-proclaimed Beach Girl located in Manhattan Beach, California. She’s been in the mortgage industry for 32 years, and I sat down with her recently to ask her what loan officers should be doing to ramp up this year. Cindy decided very early on in her loan officer career that…
Some time ago I was chatting with a guy who wanted to pick my brain for loan officer tips. “What’s the biggest reason loan officers fail to reach their full potential?” he wanted to know. This was only the 200th time I’d been asked that question, so I had a ready answer. “That’s easy,” I…
The key to developing a successful mortgage-marketing strategy is to follow it through to completion Think of success as something over there, across a fast-moving river. That success could be more closings, more pre-qualifications, more leads, more deals, but it is unattainable because the water prevents easy access to it. What creates access to success?…
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