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Why Loan Officers Don’t Need More Leads

ByCarl White Mortgage Marketing Animals

So many loan officers are freaked out about leads. “I need leads. I need leads. I need leads.” Unless you just started yesterday, it’s very likely you don’t need new leads. They’re almost definitely sitting there right under your nose; you just aren’t looking.  I know it’s sexier to go out and get new business than to…
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Loan Officers: Avoid Distractions In Your Mortgage Business

ByCarl White Mortgage Marketing Animals

Distractions, shiny whistles, creative avoidance. Whatever you choose to call it, I’m pretty sure all of the loan officers I know are prone to it. Actually, I’m pretty sure all salespeople are. Heck, all humans are. Not only are we easily distracted; I’m convinced we often go looking for distractions.  Here’s the deal: new, shiny…