If you want a consistent pipeline of referrals, there’s one thing you can’t afford to overlook: your relationships with real estate agents.

At Mortgage Marketing Animals, we say this all the time—your database is gold, but your agent partners are the jet fuel. The truth is, when you take the time to build real connections with agents and follow through the way you said you would, it creates trust… and trust is what leads to repeat business.

Think about this—every agent out there has probably worked with loan officers who over-promised and under-delivered. Who disappeared halfway through the deal. Who didn’t check in or give updates unless they were asked.

If you want to stand out, do the opposite.

✅ Be the LO who follows up without being asked.
✅ Be the one who checks in consistently.
✅ Be the one who communicates the way you said you would from day one.

Because when you do that, agents notice. And they talk. Not just to you—but to other agents. That’s how your reputation gets built.

Consistency Wins

This isn’t about having one good month or making a splashy impression. It’s about showing up the same way, every time. Great relationships with agents aren’t built on hype—they’re built on consistency.

Want to know what we coach inside our Mortgage Marketing Animals program? A rock-solid plan for building and nurturing agent relationships that doesn’t feel pushy or salesy. Just helpful.

And here’s the kicker—we don’t just tell you what to do. We train you on exactly how to do it.

Agent Animals – A Weekly Class Built for You and Your Agent Partners

One of the things our members love is a weekly class we host called Agent Animals. This isn’t just about giving you tools to grow—it’s about giving you real, ready-to-use trainings you can invite your agent partners to.

We teach them how to build their own pipeline, stay in better communication with you, and become even more valuable to their clients. It’s a win-win.

So when you tell your agents, “Hey, I’ve got something for you that’ll actually help you grow your business”—and you bring them into a class like this—they see your value beyond just being the person who gets the loan done.

That’s how relationships get stronger. That’s how loyalty gets built. And that’s how the referrals keep flowing.

Want to Become That LO Agents Love to Work With?
Join Mortgage Marketing Animals today and get access to Agent Animals, proven scripts, weekly classes, and coaching that shows you how to build the kind of business you can count on—one relationship at a time.