In a previous article, I talked about something I see all the time: Loan officers jump from one idea to the next without finishing what they started. I call them half-built bridges. If you’ve ever thought,“I’ve tried everything and none of it works,”there’s a good chance the issue isn’t the strategies. It’s that you didn’t
There’s a term I use when I see a loan officer jump from one strategy to the next without ever finishing what they started: Half-built bridges. It usually looks like this. You start a new loan officer marketing strategy.You get it about 70–80% done.You’re excited.You’re close. Then you see a new shiny thing. And you
Most loan officers think they need more pre-approvals. But what they really need… Is more contracts. How many buyers do you have right now who are technically pre-approved… but they’re just sitting there? No offer written.No contract in play.No momentum. It’s not because those buyers are a waste of time. It’s because life happens. They
Check out the latest production chart from NAR and something becomes immediately clear: Most Real Estate Agents aren’t doing many deals. And yet… Over the weekend, Jim Yarrington from Overland Park, Kansas landed 5 purchase contracts. This week, Michelle Garibay from Pleasant Prairie, Wisconsin picked up 18 referrals from 15 different referral partners. These aren’t
This past Thursday, inside our private members-only class, Jim and I walked through a smarter way to go deeper with the right Real Estate Agents and quietly add deals every month. Without working nights.Without chasing cold leads.Without blowing up your weekends. We jokingly started by calling it “Thor vs. Jim.” By the end of the
There’s a great book called The 5 Love Languages. It explains how different people experience feeling valued. Some people need Words of Affirmation.Some need Physical Touch.Others need Gifts, Quality Time, or Acts of Service. Once you understand your own love language, it’s easy to recognize yourself in one of them. But here’s what’s interesting. We
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