Rate shoppers. They’re the bane of our existence as loan officers, right? How do we handle them? How can we keep them from shopping? How do we reel them back in once they start to shop around? The short answer: we don’t. When it comes to rate shoppers, I’d like to offer a different perspective.
Inquiring loan officers want to know: in a competitive market with multiple offers on properties, how do you get your client’s offer accepted? I sat down recently with my friend, Kei Kullberg, in New York’s Hudson Valley to talk about just that. Kei and I met after he started listening to my podcast from his
The mortgage industry has definitely made a shift in the past few months from a refinance market to a purchase market. So what does that mean for your mortgage business? Well, if you’re like my branch, we did 68% purchase and 32% refinance last year, so things aren’t going to change much for us. But
My friend Tammy Saul just texted me yesterday and said, “Carl, I’ve got to tell you, I just had my best week ever in the mortgage industry. I got 17 new purchase deals last week.” Not last month, last week. This is a really big deal. Why? Because there’s a lot going on in our
A woman in our Freedom Club asked for ideas for unique closing gifts recently. She wanted something universal so she didn’t have to come up with a new custom idea for each client. And she wanted something with her branding on it that would make a lasting impression. By “lasting impression,” I assume she meant
You never get a second chance to make a first impression. You’ve heard that line before, right? And it’s true. Sure, you might get the opportunity to make a second impression, but that first impression happens once and only once. As a loan officer, where are you most likely to make a first impression? Well,
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